HAW is a Travel Representation Company, can be your Bangalore based extension of your sales & marketing team. We are committed to the idea of luxury travel concept
If you are looking for sales coverage in incremental or emerging markets not currently served by your organization. More cost effective sales solution in India; at variable or lower fixed cost. Positively and proactively manage and represent your brand in India. Assist with growth of market share and business generated from the India. Trade liaison & scheduled regular meetings with key decision makers and product managers. Proactively source and identify new sales & revenue opportunities.
Research and advice regarding brochure and marketing contribution/funds, Brochure and website audits. Media planning with both trade and consumer publications for specific and targeted campaigns
Media support in terms of hoardings and advertisements for destinations.
- Product training with relevant tour operators and travel agent sales teams.
- FAM trips for the travel agents across south India as team to promote destinations.
- Communication to partners of offers & filtration of latest product information.
- Feedback on competitor activities and market intelligence
- Attendance & meeting schedules at key trade shows, exhibitions and events Monthly sales and activity reports
Destination marketing covers all aspects of the sales and marketing development cycle covering trade awareness, consumer interest, PR and communications, online marketing, partnership development and sponsorship. We ensure we put marketing budgets to good use with return on investment measurements to ensure funds are spent to maximize impact and provide the best chance of success
MEDIA & PR
- Media Promotion - magazine advertising, press releases
- Media familiarization tour organization at international and domestic level
- Production and distribution of newsletters
- Database management
- Copy, design and production of advertising material
- Hoarding and advertisement across Bangalore if urn interest
- Road shows in Bangalore and other parts of India and abroad.
- Sales calls to retail travel agents in India and International level .
- Present your product or services at events to your targeted market
- Representation at the travel exhibitions, industry seminars, road shows and work shops
- Wholesale training programs to educate front line selling staff
- Training programs for travel agents.
- Strategy Marketing Planning.
- Preparation of annual marketing plans and calendar of events to promote the destination according to the season .
- Marketing Intelligence - competitor analysis.
- Print advertising and online advertising - campaigns on key travel/news websites.
- Direct marketing B2B / B2C – email broadcasts.
- Database management - retail, consumer, MICE.
- Educational study tours for colleges and schools all over India
- Respond to trade, media and consumer inquiries on your behalf.